Creative Review Winter 2024

With the creative industries constantly in flux – continually asked to juggle new technologies, media and concepts – new talent is vital to their survival. And happily there is plenty of it about, as you’ll find in this issue of Creative Review. We profile ten individuals who we believe are going to help shape creativity to come, bringing fresh visions and perspectives, and forcing agencies, studios and brands to think differently. Working across photography, design, advertising, illustration, tech, fashion, animation and direction – or a number of these areas at once – there is something to inspire everyone.
The journeys featured in the issue are in general varied and fascinating. There are those who have taught themselves, often using new technologies to experiment with exploring unexpected visuals and ideas. Others have almost stumbled into a creative career by chance rather than design, proof that while agencies and studios may spend plenty of time and energy talking about the need for a diversity of experiences and ideas in the industry, they are still not doing enough to reach those who can provide it. Not everyone in the issue is brand new to the industry. Some of these creatives have spent a number of years trying to find their way, going down a few blind alleys in their quest to capture what their unique perspective might be. We profile them here at the stage when they have broken through, and their stories of tenacity are inspirational.
As well as the profiles of ten talents that you should all have on your radar, this issue features some advice for those who might be new to the industry or are struggling to find their way. We look at why it’s important to learn how to talk about your work and how you can present it effectively to others. We also explore how to retain the talent you find, and why creative education needs (another) shake-up in order to better service its students, staff and the industry. The main point of this issue of Creative Review though is to feel excited and invigorated by the fresh perspectives offered by the new talent on display. The nights may be drawing in ready for winter, but the future looks bright.