Why Graphic Culture Matters gathers 46 essays by leading design critic Rick Poynor about graphic design and visual communication, written in the past two decades. Poynor writes as a non-designer deeply immersed in the practice of graphic communication. Many of the essays were first published in the renowned American magazine Print, where he was a columnist for 17 years. These incisive pieces – speculative, polemical and questioning – focus on key tendencies and trends, prevailing ideas and new departures.