Vestoj is a forum where academia, the museum world and the fashion industry can work together and with active communication. The cultural phenomenon that is fashion is told in a manner that opens up for dialogue between theory and practice in order to raise awareness for fashion as a cultural phenomena and field of research and cultivate an even greater understanding for the discipline. Vest exists outside of seasonally-based trends and news-focused articles. Instead it aims to encourage and champion the critical and independent voice within fashion as well as absolute creative freedom. In order to remain free in thought and action Vestoj has no advertising. It focuses solely on sartorial matters, bringing together academia and industry in a bid to combine academic theory, critical thinking and a bit of good old fashioned glamour.