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Noia – the Italian word for boredom – is an independent magazine born from a creative reaction to lockdown and isolation. Rooted in collaborations between artists, designers, photographers, writers, and other creatives, NOIA sources a diverse range of expressions and perspectives to create visual responses toward contemporary critical issues. Noia is a platform for experimentation and a laboratory to create dynamic forms of expression, presenting alternative solutions to challenge current establishments of thought. We believe that collaboration between creatives is a powerful tool to ignite discussion and to counterbalance dominant, traditional narratives.