In this new issue of inCf magazine, we have taken the concept of ‘Sunday Best’ as a starting point to reflect on our contemporaneity. Starting from the opposition between workwear and Sunday attire, we focused on the comparison between the function and the aesthetics of objects, asking ourselves how and what are the elements through which we express our idea of ‘Sunday Best’ today. If, for its purpose, workwear is defined by its performance and comfort features, best clothing is, on the contrary, characterised by its aesthetics and poor functionality. Thus, we analysed how, in our mass consumer society, the aesthetics of clothing and objects have become increasingly important rather than their functionality and durability, and how this phenomenon has intensified since the 1980s until the present day with the exposure to social media networks. If, for the Catholic community, one’s best clothing was indeed a symbol of their reverence to God or a means of sending messages to other members of the community, today, we similarly delegate to the aesthetics of the clothes we wear, the dishes we eat, and the objects we buy, the narrative of ourselves, our values and desires, who we would like to be and how we would like to be perceived by others. Through clothes and objects, we put on masks and stage a daily disguise in search of an identity that not only expresses our personality but, most importantly, defines and justifies us within the community to which we belong.