Hypebeast №34

Hypebeast Magazine Issue #34, The Uniform Issue explores the concept of a uniform, whether ascribed or chosen, as an expression of who we are to the rest of the world. More than just a representation of style, uniforms can transcend clothing to represent greater ideas about art, self-development, regionality, and personal appearance. A uniform can serve as a tool, signature, and a mode of freedom, as showcased by the icons and luminaries featured within the magazine. Many high-functioning people sing of the uniform’s merits: the ritual, the routine, the utility. In the first cover star Peggy Gou, the music superstar’s unique blend of eye-catching yet comfortable outfits accompany her from red-eye flights to festival stages in front of thousands of fans across the globe. In the second collectible cover featuring Sterling Ruby, the artist’s dependable workwear protects him from paint splatter and equips him to spend hours on end creating new, mind-blowing work at his Los Angeles studio.