Frame magazine is a magazine devoted to interior design, architecture, product design and exhibition design based in Amsterdam, Netherlands. The magazine was first published in 1997 by Frame Publishers and have about 6 issues a year. The March/April issue of Frame explores how the modern museum is moving from conservation to activation. Instead of quietly mouldering away in the 21st century, museums are innovating to become critical voices in the wider societal conversation. How? By engaging with the major issues of today through platforms that are borderless, revitalizing and inclusive.