Seoul-based Magazine B is all about “deep dives on the brands that dominate our lives.” Heavy! But also very cool! Each issue is 130+ ad-free pages dedicated to a single brand from an independent perspective, enriched by fantastic photography and graphics. The first disposable ballpoint pen in the market, BIC Cristal was created in 1950 by a French consumer product brand, BIC. Based on a coherent set of ethos to offer high-quality products paired with affordability, BIC has been securing its position in the market by focusing on disposable consumer products.